MEDIA KIT
Good music. Good stories.
Good opportunities.
Australia's independent music and lifestyle website, covering country, Americana, blues, roots and folk — with a distinctly Australian flavour.
Who We Are
Denim Is Good brings together more than 70 years of combined experience in independent music media and the live entertainment industry.
Geoff Trio
Co-founder
Australian music executive, promoter and festival producer with more than 30 years' experience. Founder of Code One Music Group and owner of Sydney's iconic Brass Monkey, Geoff brings extensive experience in artist management, touring, live entertainment and festival production.
Howard Duggan
Co-founder
An Australian media executive and publisher with 35 years' experience in print and digital media. Howard founded and publishes scenestr, Australia's independent entertainment magazine, and his team also publishes FROOTY, a national LGBTQ+ title.
Stories for the country-curious
Music, Roads, Food & Style
Tour news, live reviews, interviews, festival line-ups, lifestyle and cooking up a storm.
Photo Galleries
The artists, audiences and moments that make the scene. Pics or it didn't happen.
Podcasts
Weekly chats brought to you by the personalities of the scene.
Playlists
What's new. What's hot. Music worth adding to your rotation.
Our audience
Denim Is Good is built for Australians who live and breathe music, travel, roads, food and style — with a particular love of country, Americana, blues, roots and folk.
Our audience includes music fans, concert-goers, festival audiences, musicians, industry professionals, travellers, road-trippers and people drawn to the culture and lifestyle surrounding the music.
Put your brand in the picture
From a single display placement to a dedicated email campaign, we can help put your message in front of people who care about music and the lifestyle around it.
Display Ads
Place your message alongside our editorial, linking directly to your website or campaign. Options range from leaderboard and half-page placements to roadblocks and full site skins.
Native Content
Editorial-style content written by us to your brief, with authentic messaging and a lasting home on the website. Social promotion can be added to support the campaign.
Available on application.
eDM Advertising
Put your creative and call to action directly into the inboxes of our newsletter subscribers, with national or single-state options where available.
Examples of display advertising placements on Denim Is Good.
Rate card
Digital display advertising
| Booking type | Site skin | Roadblock | Half page | Leaderboard |
|---|---|---|---|---|
| Casual | On application | $75 | $50 | $50 |
| Regular | On application | $60 | $40 | $40 |
Display rates are per 1,000 page impressions. All rates are subject to GST.
eDM advertising
| Format | National | Single state |
|---|---|---|
| Weekly newsletter banner ad | $150 | N/A |
| Solus eDM | $300 | $200 |
All rates are subject to GST.
Ad specifications
Digital display ads
| Format | Device | Width × height (px) | Maximum file size |
|---|---|---|---|
| Half page | All | 300 × 600 | 90 KB |
| Billboard | Desktop | 970 × 250 | 120 KB |
| Leaderboard | Desktop | 728 × 90 | 90 KB |
| Leaderboard | Mobile | 320 × 140 | 90 KB |
| Side panels | Desktop | 150 × 900 | 200 KB |
Colour profile: RGB | File types: JPG or GIF at 72 dpi
eDM ad specs
| Format | Width × height (px) |
|---|---|
| Weekly eDM banner ad | 600 × 150 |
| Solus eDM | 630 × 900 |
Colour profile: RGB | File types: JPG or GIF at 72 dpi | Maximum file size: 220 KB
Have a campaign in mind?
Talk to us about display advertising, branded content or an email campaign tailored to your objectives.
Discuss an advertising opportunityListen Now
Denim Sounds Good
Listen to the latest tracks, new releases and old favourites.